Coffee shop business plan

Topics: Coffee, Espresso, Coffeehouse Pages: 203 (10583 words) Published: October 8, 2014


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Cover Page

This sample business plan has been made available to users of _Business Plan Pro_®, business planning software published by Palo Alto Software. Names, locations and numbers may have been changed, and substantial portions of the original plan text may have been omitted to preserve confidentiality and proprietary information.

You are welcome to use this plan as a starting point to create your own, but you do not have permission to resell, reproduce, publish, distribute or even copy this plan as it exists here.

Requests for reprints, academic use, and other dissemination of this sample plan should be emailed to the marketing department of Palo Alto Software at For product information visit our Website: or call: 1-800-229-7526.


Legal Page


The undersigned reader acknowledges that the information provided by _________________________ in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of _________________________.

It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader, may cause serious harm or damage to _________________________.

Upon request, this document is to be immediately returned to _________________________.

___________________ Signature

___________________ Name (typed or printed)

___________________ Date

This is a business plan. It does not imply an offering of securities.

11.0 Executive Summary �

2Chart: Highlights �

21.1 Objectives �

21.2 Keys to Success �

31.3 Mission �

32.0 Company Summary �

32.1 Company Ownership �

42.2 Company Locations and Facilities �

42.3 Start-up Summary �

5Table: Start-up �

7Chart: Start-up �

82.3.1 Itemized Start-up �

123.0 Products �

123.1 Product Description �

143.2 Competitive Comparison �

143.3 Sales Literature �

143.4 Sourcing �

143.5 Technology �

153.6 Future Products �

154.0 Market Analysis Summary �

154.1 Market Segmentation �

17Table: Market Analysis �

17Chart: Market Analysis (Pie) �

174.2 Target Market Segment Strategy �

184.2.1 Market Trends �

184.2.2 Market Growth �

184.2.3 Market Needs �

184.3 Industry Analysis �

194.3.1 Competition and Buying Patterns �

194.3.2 Main Competitors �

194.3.3 Industry Participants �

205.0 Strategy and Implementation Summary �

205.1 Value Proposition �

205.2 Competitive Edge �

215.3 Marketing Strategy �

215.3.1 Pricing Strategy �

225.3.2 Promotion Strategy �

225.3.3 Marketing Programs �

235.3.4 Positioning Statement �

235.4 Sales Strategy �

235.4.1 Sales Programs �

245.4.2 Sales Forecast �

24Table: Sales Forecast �

25Chart: Sales...
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