h-ci lemon tea

Topics: Coffee, Minute Maid, Advertising Pages: 6 (1144 words) Published: October 19, 2013
Brand Name: 陽光®

Drink Type: Tea, Juice Drink and Soya Milk

“Hi-C”®:
In 1970s, 陽光®was first created specifically for the local market with a large portfolio, including tea, juice drink and soya, etc. The Chinese name of 陽光®represents its brand image “everywhere is sunshine” and promotes the most genuine, positive and pleasant spirits. The formulation of lemon tea gives a perfectly balanced taste of lemon and tea and becomes one of the most favorite drinks in Hong Kong. 

Flavors: Lemon Tea, Ceylon Lemon Tea, Ceylon Lemon Tea Less Sweet (Low Sugar), Chrysanthemum Tea, Chrysanthemum Green Tea, Honey Jasmine Green Tea, White Grape Tea, Apple Juice, Mango Juice , Orange Juice, Honey Lemon Juice Drink, Honey Citron Juice Drink, Lemon Blackcurrant Juice Drink, Lychee Flavoured Drink, Pineapple Juice Drink, Fruit Punch, Melon Soya Milk, Coconut Soya Milk, Caramel Pudding Soya Milk, Sweet Corn Soya Milk and Chocolate

375mL

250mL

250mL

250mL

250mL

375mL

250mL

375mL

250mL

250mL

250mL

250mL

250mL

250mL

250mL

250mL

1L

375mL

250mL

375mL

250mL

375mL

250mL

375mL

250mL

375mL

250mL
Other pack size:
250 mL x 6 packs
All flavors
375mL x 6 packs
Lemon Tea, Chrysanthemum Green Tea, Honey Jasmine Green Tea, White Grape Tea, Lemon Blackcurrant Juice Drink, Melon Soya Milk, Coconut Soya Milk, Caramel Pudding Soya Milk, Sweet Corn Soya Milk and Chocolate

Responsible Marketing
Advertising and Marketing to Children Policy
The Coca-Cola Company respects the role of parents and caretakers in the lives of children, particularly as it relates to making appropriate dietary choices. While our marketing to children policy has been in effect for our soft drinks for more than half a century, our efforts continue to change in step with consumers' needs and the marketplace. We know that children are increasingly exposed to marketing messages across multiple media. It is for this reason that we have broadened our "Advertising and Marketing to Children Policy" to include all of our beverages, so that children under the age of 12 will not be directly targeted by any of our marketing messages in traditional advertising media, nor will they be shown drinking any of our products outside of the presence of a parent or a caregiver. This policy is designed to help foster such parental guidance. Television, Radio and Print

The Coca-Cola Company will not place any of our brands' marketing in television, radio and print programming made specifically for children. This means that we will not buy advertising in programs with an audience profile higher than 35% of children under 12 years of age. We are sensitive to the fact that children may also be watching programs with their families, and we make every attempt to ensure that our advertising is appropriate for a general audience. Internet and Mobile Phones

The Coca-Cola Company recognizes the growing use of the Internet and mobile phones amongst children. While we believe the Internet can be a wonderful learning tool and mobile phones a necessity, The Coca-Cola Company makes every attempt not to market our products on Internet sites/mobile phones targeted at children. Where data are available, we will not place our marketing messages on internet programs where more than 35% of the viewers include children. School Beverage Availability and Advertising

When your children are in school, they are being supervised by school teachers or support staff. We will make our products available in schools only when asked by these school leaders to offer them. We will work with school leaders to offer children a broad range of products, much like you would do at home, to meet your child's changing needs throughout the school day. We know that school classrooms are intended for learning maths, science, reading and art. The Coca-Cola Company is committed to a commercial-free school classroom for children and we make every attempt not...
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